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Event Details
| A Mostly Plain English Workshop: What Businesses, Government and Nonprofits Should Understand about Web 2.0 |
| A guide to successful innovation through an audience centered lens. |
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Presented by
Ken Fischer, Chief Innovation Officer, ClickforHelp.com
Tony Arko, Web 2.0 Real Estate Blogger
Mayra Ruiz, New Media Stategist
Andrew Bates, Network Solutions Senior Consultant
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Saturday December 6, 2008 1pm-5pm
At the Arlington Hilton 950 North Stafford St. |
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| 1:00 Web 2.0 What it is? |
There once was a Webmaster: The origin of Web 2.0 in 2 minutes.
From Message based to Response based strategies.
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| 1:15 A brief review of Web 1.0 |
Do's and Don'ts of Websites
Basics of SEO/SEM/Behavioral Targeting
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| 1:45 Why web 2.0 works. Achieving Response. |
The underlying principles of what makes Web 2.0 work
The 5 magic beans. Decide what to plant.
Interaction
Connections
Outreach
Relevance
Empowerment
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| 2:15 Underlying Assumptions of Web 2.0 |
How a networked audience behaves differently than an audience of individuals
Audience as Broadcasters
Human Voice
Trusted Connections
Authenticity
Human Voice
Transparency
Audience Composition
Community Leaders
Influencers
Evangelists
Voyers
Passionistas
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| 2:30 Strategizing with Web 2.0: Common considerations |
Listening to your Audience
Conversations as a source of information
The audience as Innovators
Virality of your message
Addressing Audience Needs
Creating a 10% Differential Quality/Innovation/Value
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3:30 Unique values and industry leaders. Success stories.
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Finding Gold. Literally
Proctor and Gamble. Lowering cost and Creating better products.
WineLibraryTV. A TV show without a TV and a lot of wine.
Threadless.
Facebook. Of course we have to talk about this.
Huffington Post.
Opportunities are abundant.
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| 4:15 Blogging Basics. |
It's not for everyone but you should know what it could do for you.
10 minutes on Twitter
Why belonging to a community has value.
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Where
Arlington Hilton
950 North Stafford St.
Arlington,
VA 22203
Other Maps:
Hosted By
ClickforHelp.com Inc
ClickforHelp creates innovative online solutions based on the underlying principles of the Web 2.0 phenonmenon.
